The Gumball Challenge is a microfinance-benefit competition, hosted by Gumball Capital, designed to inspire and direct young entrepreneurs toward creating social impact.
The Challenge
How the Challenge Works
Held at high school and university campuses nationwide, student teams receive a $27 loan from Gumball Capital and have a week to generate maximum revenue. At the week’s end, money raised is collected and then loaned out by the Gumball Fund to promising entrepreneurs in third world countries. By participating in this entrepreneurial competition, students experience how their energy and creativity can lift like-minded people out of the chains of poverty.
Goals of the Challenge
- Empower students to do remarkable things with their creativity and energy.
- Educate and inspire students about the power of microfinance and social entrepreneurship.
- Fund micro-loans to the working poor with Challenge revenue.
Get Involved
Anyone interested in organizing the Gumball Challenge at their high school or university can form an Organizing Committee (OC). If your school is already running the Challenge, you can get involved by starting a Competitor Team (CT) at your school or join a team that already exists.
Organizing Committees
OC’s, in a nutshell, are responsible for setting up, recruiting, and running a Challenge. They are in charge of advertising; recruiting judges, sponsors, members, teams; disbursing loans and collecting post-Challenge proceeds; and distributing awards and prizes. Gumball Challenge HQ will send each OC gumballs and a Starter Kit, along with enough money to cover the $27 loan per CT.
Sound Intimidating?
Don’t worry! We have built tools internally to help you manage all of the things you need to do. There are easy ways to send us messages, view checklists of what needs to be done, access templates, and communicate online. To start an OC, you must have at least two members to serve as the team captain and loan officer, lots of passion, and simply clicking to start a Challenge below. Please note, additional members are recommended to help with events, marketing, and fundraising tasks!
All right, let’s get started!
Click here to start an OC at your school and gain access to the instruction materials and tools that will help you plan your Challenge!
Competitor Teams
The Gumball Challenge is ultimately about empowering the next generation of entrepreneurs, across campuses around the country. In addition to learning about the power of a microfinance, The Challenge is designed to both inspire and reveal the ingenuity within each student, or Gumballer. The gumballers are the actual competitors of the Challenge. Leading up to, and driving right through the competition, they will form CTs and execute amazing ideas.
What do the CTs do, exactly?
That depends entirely on the team. The idea is to develop an entrepreneurial business model within 10 days, with only a $27 loan (supplied by your OC). Each CT is at complete liberty to design and implement its own entrepreneurial endeavors. Whether those endeavors take on a purely business stand, or involve a charitable mission, or some combination of the two, it’s entirely up to you!
Why should I compete?
The simplicity of it. No 20-page Business Plan. No two-month application process. Just you, $27, 10 days, and your genius ideas.
There’s also the added bonus of knowing that the money you raise during The Challenge goes to The Gumball Fund, and in turn to low-income entrepreneurs around the world. Or, you can direct those funds to your own charitable cause.
Oh, and did we mention you get 27 gumballs?
Results of the Gumball Challenge
The first Gumball Challenge was run at 5 colleges in Fall of 2007 – including Berkeley, St. Olaf, Sewanee, Yale and Stanford. Student teams sold t-shirts, asked students to pay to “Guess the Number of Gumballs”, sold and delivered In-n-Out burgers, sold hand-crafted beaded bracelets, auctioned off dates with their RAs and much more. One group even attempted to raise the tallest tower of quarters, actually reaching 11-feet with over $470 in quarters.
In total all the teams raised over $2600 dollars, received tons of cool prizes – like a lunch date with Jessica Flannery (President of Kiva) and a Fraiche fro-yo party – and distributed over 140 new microloans.
How do I get started?
Simply click here to get started. Your OC will contact you with further details, assign specific tasks as necessary, and simply be in contact with you at all times if you need help.







